THE CRISIS WE WITNESSED
The Story Behind Urinup, Our First Brand
Every day, millions face a problem that affects their health, wastes precious resources, and compromises dignity, not because sanitation doesn’t work, but because it can’t scale when demand spikes.
We saw it everywhere:
A 90-year-old gentleman quietly resorting to disposable cups because safe bathroom access was out of reach.
Stadium attendees holding urine for 45 minutes, risking UTIs and kidney complications, while venue operators watched concession sales plummet.
Families in single-bathroom homes experiencing daily morning chaos, everyone forced to “hold it” dangerously long.
Schools spending $100,000+ on bathroom renovations just to keep up with enrollment, knowing the next growth spurt would create the same bottleneck.
Construction workers dehydrating themselves to avoid bathroom trips, risking kidney stones and heat illness.
Why this year’s Super Bowl is all about the bathrooms | CNN Business
The Question That Changed Everything
Why should any of this be inevitable?
Why should venues lose revenue to bathroom lines while simultaneously flushing 160,000 gallons of water per event?
Why should elderly individuals lose independence because bathrooms are architecturally inaccessible?
Why should we flush 1.6 gallons of precious water every time someone urinates when that water isn’t necessary for hygiene?
Why should bathroom capacity be permanently fixed when demand constantly varies?
In that moment, we realized: Modern sanitation hasn’t evolved to meet variable demand. We’ve simply accepted capacity failures, health risks, environmental waste, and accessibility challenges as unchangeable facts of life.
They’re not.
The Solution: Portable Capacity That Goes Anywhere
We created Urinup™, the world’s first portable sanitation platform designed specifically to solve capacity bottlenecks without construction, plumbing modifications, or environmental compromise.
Two product lines, one revolutionary approach:
Single Standalone Units: One station per unit, perfect for homes, elderly care, patient rooms, and personal accessibility needs.
Double Standalone Units: Two complete stations in one portable unit, engineered for venues, schools, airports, offices, and anywhere capacity matters most. One unit deployed = 2x the capacity of a traditional fixture, at a fraction of the cost and footprint.
Four Commitments We Won’t Compromise
Dynamic Capacity: Portable infrastructure that deploys wherever and whenever demand requires no construction, no permanent installation, no waiting months for renovation.
Human Health: Medical experts warn that regularly holding urine leads to UTIs, weakened bladder muscles, and kidney damage. Urinup™ ensures prompt access when traditional bathrooms can’t keep up.
Planetary Health: Toilets waste 30% of household water, mostly for urination that doesn’t require flushing. Urinup™ saves 7,000+ gallons per household annually, 4.8 million gallons per major venue annually.
Human Dignity: Everyone deserves accessible, modern sanitation that respects their needs, whether that’s a 90-year-old seeking safe nighttime access or a stadium-goer who shouldn’t have to choose between hydration and impossible lines.
Beyond Urinup™: The Complete Ecosystem
Urinup™ is just the beginning. We’re building a complete portable hygiene infrastructure:
- LavOut™ (coming soon): Portable sink systems bringing hand-washing anywhere
- Drainova™: Advanced drain maintenance solutions
- Eco-friendly products: Natural disinfectants, compost systems, sustainable cleaning solutions
Join the Revolution
We’re proving that bathroom bottlenecks aren’t inevitable, they’re solvable. That access to prompt, dignified urination isn’t a luxury, it’s a health necessity. That water conservation isn’t optional; it’s an environmental imperative.
And we’re doing it with portable solutions that go where traditional infrastructure can’t or won’t.
Interested in learning more about Ecoloway’s growth plans? Contact us now.
Whether you’re a strategic partner seeking meaningful impact, a venue operator tired of losing revenue to bathroom lines, or someone who believes better solutions are possible, we want to hear from you.
Ecoloway LLC | Creating Modern Sanitation Solutions That Protect Capacity, Health, Planet, and Dignity
Contact: info@ecoloway.com | Website: ecoloway.com
Our Vision
We envision a world where sanitation is no longer constrained by fixed infrastructure or artificial scarcity, where bathroom capacity adapts instantly to human need.
A world where:
– Access to hygienic facilities is universal, not conditional
– Protecting health and conserving water are built into everyday life
– Every person is treated with dignity
We’re redefining sanitation as dynamic, portable, and sustainable. Capacity expands without construction. Health is safeguarded through timely access. Water waste is eliminated.
Ecoloway exists to make that future practical, scalable, and real.
Our Mission: Capacity, Health, Planet, Dignity
At Ecoloway, we believe modern sanitation must simultaneously deliver four essential outcomes:
- Dynamic Capacity: Portable infrastructure that scales instantly to meet demand without construction or permanent installation
- Human Health: Enabling prompt urination to prevent infections and complications
- Planetary Health: Conserving water and reducing carbon emissions
- Human Dignity: Providing accessible, modern solutions that respect every person
We’re creating a future where:
- Bathroom capacity deploys wherever and whenever demand requires it
- Access to hygienic facilities is universal, not limited by fixed plumbing infrastructure
- Water conservation is built into everyday sanitation, not an afterthought
- Health protection is prioritized over convenience or cost-cutting
- Dignity and comfort are standard, not optional
- Sustainability and practicality work together seamlessly
- Innovation serves real people solving real challenges
Because bathroom bottlenecks aren’t inevitable, they’re solvable. Access to prompt, dignified urination isn’t a luxury, it’s a health necessity. And water conservation isn’t optional, it’s an environmental imperative.
Urinup™ delivers all three through portable solutions that go where traditional infrastructure can’t or won’t.
Ecoloway™ 