About Ecoloway
At Ecoloway™, we’re on a mission to reimagine modern sanitation infrastructure. We believe bathroom capacity shouldn’t be fixed when demand is variable, water shouldn’t be wasted when alternatives exist, and dignity shouldn’t be compromised when better solutions are possible.
Founded to solve real-world infrastructure challenges, we develop portable sanitation and hygiene solutions that eliminate capacity bottlenecks, conserve precious resources, and make sustainable living effortless. Our flagship Urinup™ platform, along with complementary products like LavOut™ portable sinks and Drainova™ natural disinfecting solutions, creates complete hygiene infrastructure that adapts to human need instead of limiting it.
We’re not just building products; we’re creating a new category in modern sanitation.


About Us
Ecoloway™ is a product design and manufacturing company committed to solving everyday infrastructure challenges with innovation, practicality, and responsibility. We develop solutions that work with or without existing plumbing, because fixed infrastructure shouldn’t limit human need.
Claude Bruno founded Ecoloway after encountering the same constraint everywhere: bathroom infrastructure that couldn’t adapt to demand. Managing stadium operations for large crowds. Coordinating construction projects. Chairing events at premier venues. Leading nonprofit organizations in underserved areas. Every context, same problem, fixed capacity meets variable need, and people suffer the consequences. Claude’s background in construction and operations revealed what was missing: truly adaptive sanitation infrastructure. Ecoloway™ makes it.
What We Stand For
Scalable Capacity: Infrastructure that adapts instantly to demand, not the other way around.
Innovation with Purpose: Practical solutions that solve real problems, bathroom lines, construction costs, water waste, accessibility barriers.
Sustainability First: Water conservation and resource efficiency built into every product, not added as an afterthought.
Human Dignity: Access to prompt, hygienic sanitation is a necessity, not a luxury.
Shared Success: Up to 10% of net profit shared with employees, reflecting our belief in dignity at work and aligned incentives.
Social Impact: Committed to improving lives through better sanitation access, from disaster relief to elderly care, from stadiums to homes.
Our Vision
Building a world where bathroom capacity scales instantly to meet human need, without construction, without waste, with dignity for everyone.
We envision infrastructure that’s portable, sustainable, water-efficient, and dignified. Where sanitation adapts to demand instead of forcing people to adapt to fixed plumbing. Where a single-bathroom home doesn’t mean morning chaos. Where stadiums don’t lose revenue to 45-minute bathroom lines. Where construction sites prioritize worker health. Where elderly individuals maintain independence safely. One solution, one venue, one home, one community at a time.
Our Flagship Innovation: Urinup™
Urinup™ is our revolutionary portable sanitation platform designed to solve the bathroom capacity crisis, the problem that occurs when fixed infrastructure can’t scale to meet variable demand.
The Platform Features Two Product Lines:
Single Standalone – Portable urinals for personal use, elderly care, hospital rooms, and small-scale needs. One station per unit, zero plumbing required.
Double Standalone (Double-Up) – Capacity-doubling units with TWO complete stations in one portable system. Works in dual mode:
- Tankless Mode: Simple hose drains into existing urinal or toilet, instant capacity expansion with no construction
- Tanked Mode: Fully portable with built-in waste capacity, deploy anywhere demand exists
Who Benefits:
- Venues & Institutions: Airports, stadiums, schools, offices, hospitals, anyone facing capacity constraints without $50K-$100K construction budgets
- Service Providers: Rental companies, distributors, porta-potty services looking for premium offerings
- Families & Individuals: Single-bathroom homes (78% of U.S. households), elderly care, mobility assistance, nighttime safety
Innovation: Patent-protected dual-mode technology that doubles capacity instantly, reversibly, affordably, without construction, plumbing modifications, or water waste.
Beyond Urinup™: The Complete Hygiene Ecosystem
LavOut™ Portable Sink – Bringing running water wherever sanitation is needed. Perfect companion to Urinup™ for complete hygiene infrastructure.
Drainova™ – Advanced natural pipe and home disinfecting solutions that maintain hygiene without harsh chemicals.
Eco-Friendly Composting & Cleaning Products – Sustainable solutions for healthier homes and reduced environmental impact.
Together, these products create portable, sustainable hygiene infrastructure that adapts to need instead of limiting possibilities.
Our Market Approach
We serve three distinct channels:
1. Direct-to-Consumer (DTC): Families, elderly individuals, small businesses seeking affordable, sustainable solutions for daily needs.
2. B2B Direct (Institutional): Hospitals, schools, airports, stadiums, offices purchasing for their own use, eliminating construction costs while solving capacity problems.
3. B2B Wholesale (Service Providers): Rental companies, distributors, and sanitation service providers buying inventory to resell/rent to their customers, offering premium solutions that differentiate their offerings.
Multiple paths to the same $25B+ market opportunity.
Looking Ahead
Ecoloway is more than a product company, we’re creating a new category in modern sanitation. Each innovation, each pilot program, each installation, and each partnership is driven by the belief that:
- Bathroom capacity bottlenecks aren’t inevitable, they’re solvable
- Access to prompt, dignified sanitation isn’t a luxury, it’s a health necessity
- Water conservation isn’t optional, it’s an environmental imperative
- Infrastructure should adapt to human need, not the other way around
We’re building solutions that make sustainable, scalable, dignified sanitation practical and profitable.
Join us in reimagining what modern sanitation can be.
Contact Us
Ready to solve your capacity challenges? Interested in partnership opportunities? Want to learn more about our technology?
Website: http://www.ecoloway.com
Email: info@ecoloway.com
Phone: (954) 391-2733
For Investors: investment@ecoloway.com
For B2B Partnerships: partnerships@ecoloway.com
For Media Inquiries: press@ecoloway.com
Meet Our Experts
JJ (ongoing)
R&D Director
Our R&D Director has over 10 years of experience in sustainable technology development, leading innovation in eco-friendly solutions.
CB (ongoing)
Product Designer
The Product Designer is passionate about creating user-centric, environmentally friendly products with a focus on water and waste management.
ZC (ongoing)
Sustainability Specialist
Our Sustainability Specialist holds advanced degrees in environmental science and guides all product strategies towards greater ecological impact.
LL (ongoing)
Operations Manager
The Operations Manager ensures efficient, sustainable manufacturing practices that align with our eco-values.